So you have the big idea and believe in its potential to be something great!

How are you going to convince others?

Whether it's for your customers, investors, colleagues or friends, this collection of resources will help you encourage people to believe in your brand as much as you do.

FACEBOOK

FACEBOOK

Does this little golden nugget even need an introduction? All we really need to say is, kudos Zuckerberg. Sure, the social platform has come under scrutiny for constantly changing algorithms and all of the usual media controversy (but seriously, how good was Jesse Eisenberg in The Social Network movie?), but Facebook still deserves its seat at the helm of the social networking world - not only in helping people stay connected, but in helping businesses build their brands and sell their products and services. FRIENDS, Facebook should almost always play a part in your online marketing strategy. Did you LIKE what we did there?
HOOTSUITE

HOOTSUITE

Hands up those who are active across more than 2 social media platforms...we bet that's most of you! Whether your online activities are business related or just a way for you to share pics of that cute baby pug of yours - you understand just how much effort is required to create that perfect post. Not to mention engaging with your network via comments, likes, shares etc. Enter, Social Media Automation! Hootsuite is one of the most accessible platforms helping you get a handle on your social marketing efforts - you can manage multiple social accounts in the one dashboard, saving you time and energy! Trust an owl to know how to work smarter not harder.
HUBSPOT

HUBSPOT

If you've studied or worked in marketing over the last 10 years, you will likely have heard of HubSpot. What started as a humble blog by a group of MIT graduates in 2004, turned into a formidable player in the inbound marketing and sales landscape. Providing a wide range of products and services to help businesses grow their web traffic, generate leads and convert sales, HubSpot is a fantastic resource of marketers, even providing a free online CRM tool helping entrepreneurs manage and connect with their prospects and customers.
INSIGHTLY

INSIGHTLY

Insightly is a powerful and affordable Customer Relationship Management system designed especially for small and growing businesses. In an industry more fragmented than ever, it is increasingly important for marketers to streamline their internal processes in order to manage their customers, projects and tasks. Insightly offers a fantastic platform to do this - with added benefits of end-to-end training and online support in tailored CRM solutions for all types of businesses.
INSTAGRAM

INSTAGRAM

So in 2012, Facebook bought Instagram for a billion dollars. If that doesn't tell you how valuable Instagram is, then nothing else will! It is clear that this photo-sharing app has taken over the world (that of millennials at least) because of its capacity to share significant moments with the people and/or strangers, in your life. Artists, photographers, designers and musicians out there, this is especially a must for showcasing your work and growing your follower base. Having said that, entrepreneurs across all types of industries are also leveraging the benefits of Instagram to drive brand awareness, customer interaction and sales (with clever marketing strategies of course).
JOTFORM

JOTFORM

So your business will need some type of online form-filling system you ask? Well friend, look no further, Jotform has your back. This is easily one of the best form-building programs currently existing in the world wide web. Yes, there is a subscription fee to access all of its features, but the free version is truly workable in the initial stages of your business journey. Whether it's for web enquiries, customer feedback or any other type of information-gathering, Jotform empowers you to build automated forms which can then be easily integrated into your blog or website.
LINKEDIN

LINKEDIN

Poor LinkedIn often gets a bad rap for its perceived inability to capture the masses or instigate viral revolutions like its social networking peers. However, just like each one of us, LinkedIn has its own very valuable purpose! We know that you take yourself seriously as a creative entrepreneur, but LinkedIn will help you tell that to your industry. This matters because showcasing your personal brand will help build your business, and who better to see that than other professionals, whether they are your peers, competitors or influencers. Not to mention, potential partners, collaborators, investors and staff - so take the time to create and update your LinkedIn profile, you never know who might want to connect!
MAILCHIMP

MAILCHIMP

We all know how easy it is to be swept up in the latest social media tech trends, each of them with their own benefits to reach and connect with your desired audience. What we mustn't overlook however is how relevant and powerful email STILL is in the online world - when it comes to customers truly investing in you or your brand - email marketing is incredibly influential. Mailchimp offers a clean, flexible interface and platform to help automate your email communications, amplifying your e-commerce and marketing activities.
MOO

MOO

It might be perceived dated in our digital world, but business stationery still has its place when making an impression on people. Moo provides premium design and printing services to help elevate your brand offline. From business cards to other marketing materials, you can rely on Moo for beautiful crafted products to help you start building relationships in your industry.